Smashing social media… algorithms and all!

Socialmedia_SMSpouses_freelance_writerThis year, I completed a highly sought after social media course called #SMSpouses – a training programme specifically for spouses and partners of British serving personnel. After being selected to be part of the second cohort, I embarked on the 12-week journey not knowing that it would spark a love of creating content and managing social media campaigns on platforms such as Facebook, Twitter, Instagram and LinkedIn.

During the three-month course, I both expanded on and learnt how to:

  • Create effective and engaging social media campaigns;
  • Design social media adverts;
  • Understand algorithms and analyse engagement statistics;
  • Capture high-quality images;
  • Apply graphic design techniques to make eye-catching visual content;
  • Create professionally edited videos using a smartphone.

If you are a British military spouse or partner and want to find out more, click here.

The social network

#91: Do you feel like you “get” social media, or do you just use it because that’s where all your friends and family are?

I think I’m one of the very few rare people my age, who actually speak over the phone and meet up face-to-face with my friends and family, as opposed to only knowing what they’re up to via social media! That said, I do “get” social media and the reason behind this is because not only can you find out useful information but I personally, tend to get a huge buzz from increased traffic. My three favourite social media sites are currently WordPress, Twitter and Pinterest, as you can keep track of who’s viewing what, retweets, follows etc. It’s just such a lovely feeling to know that people from different parts of the world, are enjoying the content I am producing. I also love the interactivity element – I’ve always been a sponge when it comes to feedback!