Smashing social media… algorithms and all!

Socialmedia_SMSpouses_freelance_writerThis year, I completed a highly sought after social media course called #SMSpouses – a training programme specifically for spouses and partners of British serving personnel. After being selected to be part of the second cohort, I embarked on the 12-week journey not knowing that it would spark a love of creating content and managing social media campaigns on platforms such as Facebook, Twitter, Instagram and LinkedIn.

During the three-month course, I both expanded on and learnt how to:

  • Create effective and engaging social media campaigns;
  • Design social media adverts;
  • Understand algorithms and analyse engagement statistics;
  • Capture high-quality images;
  • Apply graphic design techniques to make eye-catching visual content;
  • Create professionally edited videos using a smartphone.

If you are a British military spouse or partner and want to find out more, click here.

Logo used with permission.

What is climate change?

Throughout my career in magazines, I have specialised in providing hundreds and hundreds of stories on the topics I am most passionate about – animals and the planet we share with them. Within the last couple of years, I’ve noticed that climate change stories have become more frequent and I would often find myself writing about them almost every single week.

climate-cold-glacier-2969
Jaymantri.com

Now, most people know that climate change is an issue because it’s unfortunately taking a negative turn. But what is climate change?

As previously mentioned, I would frequently write about the latest climate change news, often needing to include a clear and succinct definition that was easy for eight to ten-year-olds to understand.

I recently came across this helpful BBC Radio video, which explains exactly what climate change and our carbon footprint is in 90 seconds so thought I’d share it.

On 15 February, thousands of young people across the UK ditched school to take part in a climate change strike demanding that the government take immediate action in tackling the issue. Demonstrations took place in 30 towns and cities, stretching from Cornwall all the way to the Scottish Highlands. The campaign was inspired by the actions of a 15-year-old student from Sweden, called Greta Thunberg, who misses lessons every Friday to protest outside the Swedish parliament.

arid-climate-change-clouds-60013
Pixabay.com