Smashing social media… algorithms and all!

Socialmedia_SMSpouses_freelance_writerThis year, I completed a highly sought after social media course called #SMSpouses – a training programme specifically for spouses and partners of British serving personnel. After being selected to be part of the second cohort, I embarked on the 12-week journey not knowing that it would spark a love of creating content and managing social media campaigns on platforms such as Facebook, Twitter, Instagram and LinkedIn.

During the three-month course, I both expanded on and learnt how to:

  • Create effective and engaging social media campaigns;
  • Design social media adverts;
  • Understand algorithms and analyse engagement statistics;
  • Capture high-quality images;
  • Apply graphic design techniques to make eye-catching visual content;
  • Create professionally edited videos using a smartphone.

If you are a British military spouse or partner and want to find out more, click here.

100 Pinterest followers!

Woohoo! I’ve just reached 100 followers on Pinterest!

I originally started my Pinterest account as a different take on a diary – documenting my life with images; as well as creating a visual to do list. For example, using boards such as Places I want to see with my own eyes, My travel portfolio, My London West End portfolio and my Career portfolio

I quickly learnt that it is a very addictive form of social media and documenting your interests, because there are so many amazing pictures out there. I certainly didn’t expect other Pinterest-ers to like my collection, let alone follow in order to see my future pins. 

If you’re not on Pinterest, I definitely suggest checking it out as there’s so much to discover!

Do not disturb!

#159: How do you manage your online privacy? Are there certain things you won’t post in certain places? Information you’ll never share online? Or do you assume information about you is accessible anyway?

I used to be very strict when it came to the information I shared online but with the digital age of today, there’s no escaping the inevitable – social media has become a part of everyday life and if you’re not using it, the general reaction is ‘what do you do with your time?!’. I do find this a shame though. I mean, what happened to meeting people in person, chilling in the garden with a good book (a physical one, not a kindle I should add), keeping personal diaries… stripping it right back to basics? I find that so many people are stuck, staring into their screens and are missing so many things going on around them, so many opportunities! 

That said, I have also evidently fallen into this category (writing a digital diary so to speak). However, I make a point not to divulge specific details on my blog/social media outlets when it comes to my family, for example names, family photos, locations etc, as I feel that it’s a bit too personal. I think however, when it comes to journalism you have to be online… everywhere! So, on a professional basis, I’m online as much as possible – LinkedIn, Twitter and of course my online portfolio. It’s just a must!

It’s a text, text, text world

#124: How do you communicate differently online than in person, if at all? How do you communicate emotion and intent in a purely written medium?

When writing emails, social media posts etc, I try to convey emotions through the (over-usage sometimes) or exclamation marks and smiley faces. However, I’d like to think that the people who know me, know that 99% of what I say is in a friendly, fun way and so read it as such 🙂

That said, I’m all for real conversations and try to keep written ones to a minimum… or as a 90% real, 10% written ratio!

The social network

#91: Do you feel like you “get” social media, or do you just use it because that’s where all your friends and family are?

I think I’m one of the very few rare people my age, who actually speak over the phone and meet up face-to-face with my friends and family, as opposed to only knowing what they’re up to via social media! That said, I do “get” social media and the reason behind this is because not only can you find out useful information but I personally, tend to get a huge buzz from increased traffic. My three favourite social media sites are currently WordPress, Twitter and Pinterest, as you can keep track of who’s viewing what, retweets, follows etc. It’s just such a lovely feeling to know that people from different parts of the world, are enjoying the content I am producing. I also love the interactivity element – I’ve always been a sponge when it comes to feedback!